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30 years in advertising
taught me a few things.

Simplicity wins.
Humor helps.
Craft matters.
Casting matters.
And good clients are underrated.
I still enjoy long headlines.
Still obsess over ideas.
Still believe humor is serious business.
I hate Excel.
And I’m in a love/hate relationship with AI.
I can work alone.
But as the best ideas usually come from good collaborations:
Great remote team with Charles Elie Chauvaux
Fresh real-life team with Nicolas de Beaufort

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