LIGUE BRAILLE “A BLIND CALL”

My most awarded campaign (enfin, not mine alone: with Benoit Menetret, Peter Ampe and Katrien Bottez).
A simple but clever fundraising idea based on a weird flaw of early mobile phones: if you forgot to lock your GSM in your pocket, it would accidentally call the first person in your contact list.
We turned that little bother into a donation mechanic for La Ligue Braille, by asking people to replace their first contact with “A Blind Call.”

Grand Clio, Gold in Cannes, Gold Eurobest, Gold One show, Gold CCB, etc…