And even a serious touch: I was a successful Art Director for 20 years, before I switched to copywriting. But that wasn’t such a big move, as the main job always stays the same: finding good, relevant, funny, clever, innovative and efficient ideas. A job that I performed for 30 years long in some of the coolest agencies in Brussels : DuvalGuillaume, Publicis, Saatchi, Famous (now AKQA), Air, BBDO, etc… Winning some recognition and awards doing it. But honestly, the best part is still making good work with good people.